Over the years, Yantai has actively promoted the brand construction of Yantai apple, and made Yantai apple a well-known brand through multi-channel communication. Recently, Yantai apple was in a happy business. On September 13, the Ministry of agriculture and rural areas held a press conference and launched "5 100". Yantai apple was selected as 100 agricultural products brand list. On September 27, Yantai apple won the first place with a brand price of 13.739 billion yuan at the 4th China fruit industry brand conference, and was the only regional public brand with a brand value of more than 10 billion yuan. Lianlian was the only one with a brand value of more than 10 billion yuan In the next ten years, it has been the top of the value of the regional public brand of Chinese fruit products.

Yantai apple brand value has exceeded 10 billion in 2014 from RMB 9.405 billion in 2013 to 10.105 billion yuan, and then it has grown strongly. Now, it has reached 13.739 billion yuan. Yantai apple brand value "sesame blossom and high", and Yantai constantly strengthen the construction of Apple brand. In 2014, Yantai issued the opinions on accelerating the upgrading of apple industry, focusing on promoting the upgrading of Yantai apple industry; in order to continue to lead the national apple industry under the new situation, Yantai entrusted the top-level brand research institutions in China to prepare the Yantai apple brand strategy plan to strengthen the top-level design of brand building; The introduction of Yantai apple regional brand plan and Yantai apple image advertisement landed at CCTV in 2015, which pushed Yantai apple brand building to a new strategic height.

In order to strengthen the connection of apple production and marketing, Yantai government departments, industry associations, leading enterprises and cooperatives have cooperated with each other to hold annual Yantai apple production and marketing docking meeting, attracting merchants to visit Yantai for on-site purchase; The Municipal Bureau of agriculture is closely connected with the enterprises, organizes leading agricultural enterprises to participate in domestic and foreign agricultural products fair, promotion meeting and exposition, so as to make enterprises go out and promote.

Yantai actively promoted the brand promotion of Yantai apple, carried out free taste activities of Yantai apple on outbound flights, sent sweet to tired passengers, leaving behind memorable memories and aftertaste of Yantai apple; During the Shanghai World Expo, Haiyang Asian sand fair and China ASEAN Expo, we will carry out fruit products publicity activities, so that Yantai Apple will appear more in the international stage and improve the international popularity of Yantai apple; we will collect Yantai Apple advertising language for the world, so that Yantai Apple will appear in front of the world with friendly image, and further expand the international popularity of Yantai apple.

Under the new situation, Yantai is exerting the high level of industrialization of apple industry, developing apple industry with the thought of industrialization and information, coordinating the industrial chain, supply chain and value chain, and promoting the integrated development of apple industry. Strengthen the post mining commercialization treatment and cold chain logistics system construction, and vigorously develop Apple e-commerce.

With the emergence of new technologies, Yantai encourages enterprises to introduce and develop advanced product processing technology, and carry out deep mining and utilization of nutrition, health care and medicine around different parts of Apple meat, skin, seed and flower. It uses branches and other by-products to produce plate and synthetic organic fertilizer, and "eat dry and squeeze clean", and produce various kinds of refined and deep processing products, and improve the value-added benefits of processing.

Yantai has rich tourism resources and natural resources, and is actively developing new industries and new industries such as ecological leisure sightseeing orchard, Apple Theme Park and rural leisure tourism, and promoting the transformation and upgrading of leisure sightseeing fruit industry. Meanwhile, we will accelerate the development and application of agricultural big data, develop intelligent fruit industry and comprehensively improve the level of apple industry informatization. With the continuous development of Yantai apple industry, Yantai apple has become a business card for more and more than 100 years.